Privacy Notice

Last Updated: March 29, 2024. To see prior version, click here.

Whole Foods Market Services, Inc. and its affiliates (collectively, "Whole Foods Market") are subsidiaries of, Inc. (“Amazon”). Whole Foods Market’s collection and processing of personal information through Whole Foods Market websites, services, online and physical stores, and applications that reference this Whole Foods Market Privacy Notice (together “Whole Foods Market Services”) is subject to the Amazon Privacy Notice or, if you are located in Canada, the Privacy Notice (the “Amazon Privacy Notice”) as supplemented and modified by this Whole Foods Market Privacy Notice (together, the “Privacy Notice”). By using the Whole Foods Market Services, you are consenting to the practices described in the Privacy Notice.

Data Sharing with Amazon

Whole Foods Market may share customers' personal information with, and receive personal information from, Amazon and its affiliates. Furthermore, personal information collected by Whole Foods Market may be combined with personal information about Amazon customers, and that combined information may be used by both Whole Foods Market and Amazon to operate, provide, develop, and improve Amazon’s and Whole Foods Market’s products and services. For example, if you self-identify as a Prime member at a Whole Foods Market store by scanning the designated QR code or providing the phone number associated with your Amazon account, or if you use a payment card that is saved in your Amazon wallet at a Whole Foods Market store, then your Whole Foods Market transaction information will be associated with your Amazon account and that data may be used by both Whole Foods Market and Amazon.

What Choices Do I Have?

The following choices are specific to the Whole Foods Market Services:

• If you do not want to receive promotional email communications from Whole Foods Market, please follow the unsubscribe instructions in those communications or adjust your Email Subscription Preferences.
• You may adjust your personalized advertising preferences by visiting Your Ads Privacy Choices.
• If you would like to opt-out of Google Analytics collecting data from your browser when you visit Whole Foods Market websites, you can download and install the Google Analytics Opt-out Browser Add-on here.

In addition, to the extent required by applicable law, you may have the right to request access to, or correction or deletion of, your personal information. If you wish to do any of these things please complete the online request form (choose “Data Subject Request” from the drop-down menu) or contact Customer Service at 1-844-WFM-TALK, or, if you are a Canadian resident, contact us at

Users Outside the United States

If you are accessing the Whole Foods Market Services from outside the United States (U.S.), please be aware that information collected through the Whole Foods Market Services will be transferred to, and processed in, the United States. The data protection laws in the U.S. may be different from those of the country in which you are located. Your use of the Whole Foods Market Services or providing us with any information constitutes your consent to the transfer to, and processing of, your personal information in the U.S. as set forth in the Privacy Notice. We will take reasonable care to ensure that your data is treated fairly and lawfully.

Consumer Health Data Privacy Disclosure

Please read our Consumer Health Data Privacy Disclosure for additional information about the processing of your personal information under applicable U.S. state consumer health data privacy laws. To the extent you have certain rights under the consumer health data privacy law that applies to you, such as the right to access or delete personal information, you may exercise those rights with respect to personal information that Whole Foods Market collects by completing the online request form (choose “Data Subject Request” from the drop-down menu) or contacting Customer Service at 1-844-WFM-TALK. You may also have the right to appeal the denial of any of these rights by following instructions that will be provided to you if we deny a data request.

Additional State-Specific Privacy Disclosures

Click here to read additional state-specific privacy disclosures as required under applicable laws.

Conditions of Use

If you choose to use Whole Foods Market Services, your use and any dispute over privacy is subject to the Privacy Notice and our Conditions of Use, including limitations on damages, resolution of disputes, and application of the law of the state of Washington.

Contact Us

If you have any questions or concerns about the Privacy Notice or about how Whole Foods Market collects, uses, or shares your personal information, please contact us at

Have a question for our customer service team? Contact us.