Quality Standards

We take pride in what we do sell and even more in what we don’t. From our industry-leading sourcing standards, including sustainable wild-caught seafood and animal welfare, to the 550+ ingredients we ban across food and beverages, supplements, body care and household cleaning products, we continually raise our standards.

Explore Our Standards

Upsetting the applecart since 1980.

For 40+ years, we’ve championed better ingredients like nobody’s business. Check out the milestones of how we’ve been pioneering industry-leading standards since day one.

shopping cart in whole foods market store